Salesforce Certified Marketing Cloud Consultant Certificate
Content: 60 multiple-choice/multiple-select questions, and up to five unscored questions
Time allotted to complete the exam: 105 minutes (time allows for unscored questions)
Passing score: 67%
Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment
References: No hard-copy or online materials may be referenced during the exam.
Prerequisite: None
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Salesforce Certified Marketing Cloud Consultant Certificate details
About the Salesforce Certified Marketing Cloud Consultant Credential
The Salesforce Certified Marketing Cloud Consultant program is designed for individuals who have experience configuring Marketing Cloud solutions. The candidate has proven experience with the administration and configuration of Marketing Cloud, as demonstrated through successful completion of the Salesforce Certified Marketing Cloud Administrator Exam. This credential is targeted toward the Salesforce consultant or partner who has mastered the implementation of Marketing Cloud by demonstrating design best practices, executing deployment of campaigns, and finalizing custom solutions for customers. The Salesforce Certified Marketing Cloud Consultant is able to meet customer business requirements that are maintainable, scalable, and contribute to long-term customer success.
Audience Description: Salesforce Certified Marketing Cloud Consultant
The Salesforce Certified Marketing Cloud Consultant has experience using Marketing Cloud tools in executing both tactical and strategic email campaigns. The consultant knows how to build email marketing campaigns while incorporating different tools such as the content system, segmentation, automation, tracking, and analytics to make data-driven decisions to optimize customer email campaigns. The Salesforce Certified Marketing Cloud Consultant is also able to troubleshoot and solve platform issues.
The Salesforce Certified Marketing Cloud Consultant has 6 or more months of implementation experience and/or at least five implementation projects with hands-on experience as a Salesforce Marketing Cloud Solutions Architect or similar expertise implementing Marketing Cloud and associated tools. The Salesforce Certified Marketing Cloud Consultant possesses facilitation and consultative skills at a technical level.
The Salesforce Certified Marketing Cloud Consultant candidate has the experience, skills, knowledge, and ability to:
- Incorporate different tools such as segmentation, automation, tracking, and analytics to make data-driven decisions to optimize email campaigns.
- Troubleshoot and solve basic platform issues.
- Write basic SQL, including join statements.
- Utilize scripting for use in messaging and CloudPages (AMPscript, Guide Template Language, Server-Side JavaScript).
- Configure account setup and administration (Business Units, roles and permissions, profiles, SAP, RMM, Users, subscriber filters, SFTP).
- Configure data (data extensions, Contact Builder).
- Manage unsubscribes (custom Preference Center).
- Define and execute email data interactions (import, data extracts, file transfers).
- Configure automation.
- Understand Web Service offerings.
- Manage and troubleshoot Marketing Cloud Connect.
- Configure Distributed Marketing.
- Understand the Contact Delete process.
- Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.
